In FIFA-Tied Corporate Campaign, Bristol Myers Squibb ‘Won’t Lose’ 05/05/2026
Bristol Myers Squibb (BMS) “Won’t Lose,” the pharma giant declares as it marks the coming of the FIFA World Cup with its largest corporate image campaign in six years. “Science, like soccer, is a game of inches. Many shots miss, but the ones that land, change everything,” explains a female voiceover in a :30 […]
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