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Data

Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds 08/22/2023

Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification…

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The Science Behind A Winning Marketing Plan: Harnessing Data 08/23/2023

Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected…

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Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data 08/24/2023

Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data…

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Facebook Collected Data On Insecure Teens 05/04/2017

Facebook collected data that would help advertisers reach teenagers who were feeling “worthless” or “insecure,” down to the age of…

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Big Value In Big Data 05/30/2013

A vital aspect of the big data movement is it provides real opportunity to gain insights from customer interactions and…