Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds 08/22/2023
Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification…
Jelly Belly Looks To Reclaim Former Glory In New Brand Campaign 05/08/2026
Gen Z and Gen Alpha may currently be obsessed with plenty of newfangled gummy, squishy and squirty fruit candies. But…
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“Don’t Text and Die” Campaign Makes Distracted Phone Users Appear Dead 09/16/2013
by Amy Corr , Staff Writer, September 16, 2013 Happiness Brussels launched a print and outdoor road safety campaign throughout…
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‘Time Out Shanghai’ Campaign: Finding Lost Phone — And Adventure 10/14/2013
by Amy Corr , Staff Writer, October 14, 2013 Back in the old days, before cell phones existed, it was…
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In FIFA-Tied Corporate Campaign, Bristol Myers Squibb ‘Won’t Lose’ 05/05/2026
Bristol Myers Squibb (BMS) “Won’t Lose,” the pharma giant declares as it marks the coming of the FIFA World…
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Direct-Mail Campaign Shines Light On Hidden Bank Fees 10/28/2013
by Amy Corr , Staff Writer, October 28, 2013 When saving for one’s retirement, every little bit helps. Sometimes retirement…