Protool

Marketing

Gartner: Generative AI Once Again Shaking Up Marketing Departments 08/24/2023

Despite risk-management challenges, 14% of 405 senior marketing technologists participating in a Gartner survey said they have invested in tools…
The Science Behind A Winning Marketing Plan: Harnessing Data 08/23/2023
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The Science Behind A Winning Marketing Plan: Harnessing Data 08/23/2023

Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected…
Campari’s Marketing Director on Why Viral Moments Don’t Equal ROI Until Someone Buys the Bottle 05/05/2026
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Campari’s Marketing Director on Why Viral Moments Don’t Equal ROI Until Someone Buys the Bottle 05/05/2026

Every brand chases culture. Few know how to earn it. This week, we’re shining a spotlight on Sonia Pirolo, Category…