By General Motors’ first female CEO Mary Barra has pushed the automaker to evolve at a time when younger generations of consumers demand both technological sophistication and
dramatically reduced ecological impact. “Millennials and Gen Zs bring a different energy,” Barra told Cosmopolitan. “In a very positive way, they hold you accountable. I
find that energizing.” GM’s “Barbie” movie sponsorship was important, she adds. “But one of the most important things is the fact that generally, U.S. women decide or influence 80% of new car
purchases,” Barra says. “And so to be at the forefront in the ‘Barbie’ movie…I still have my Barbies! My daughter and I actually went to see the movie together and she’s
24.”
dramatically reduced ecological impact. “Millennials and Gen Zs bring a different energy,” Barra told Cosmopolitan. “In a very positive way, they hold you accountable. I
find that energizing.” GM’s “Barbie” movie sponsorship was important, she adds. “But one of the most important things is the fact that generally, U.S. women decide or influence 80% of new car
purchases,” Barra says. “And so to be at the forefront in the ‘Barbie’ movie…I still have my Barbies! My daughter and I actually went to see the movie together and she’s
24.”
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